Africa Automation Technology Fair 2023 moves to Johannesburg Expo Centre

Johannesburg Expo Centre is South Africa’s largest purpose-built exhibition, conference, convention and events venue and is one of Johannesburg’s best-known landmarks. The venue is also quite self-sufficient with its own banks, post office, telecommunication services.

Envisioning the future of Automation 

Hanli Goncalves

MD- The Brand and Story Bureau (Pty) Ltd

We were all expecting the next few years to hold bold transformation in the way we work and do business, but no one was expecting the sudden cataclysmic change that happened this year as a result of COVID-19. The worldwide pandemic has forever reshaped the landscape of the global economy and industry. 

Making jobs, not taking jobs...

Hanli Goncalves

MD, The Brand and Story Bureau (Pty) Ltd

I am always amazed by people’s reaction when one mentions 4IR or anything to do with new technology in conversation. Being very much involved with the 4th Industrial Revolution through our My Future 4.0 Summit and the impact it leaves in its wake on a daily basis, I find people’s opinions even more curious.

The Africa Automation Technology Fair hosts 17 webinars successfully, establishing the event as a credible hybrid platform

Leatitia van Straten GM Marketing AATF 2021

The Africa Automation Technology Fair (AATF) hosted a series of virtual events from June to November 2020. The 17 webinars hosted over the six months served the needs of exhibitors needing the exposure of their product and service offerings to their potential and existing clientele. Due to the global coronavirus pandemic, lockdown restrictions prohibited large public gatherings and events, forcing suppliers to find alternative ways to keep their brands top of mind.

Africa Automation Technology Fair Announces Launch of Virtual Event Series

The Africa Automation Technology Fair (AATF) organisers, Reed Exhibitions, announced the launch of a series of virtual events to take place from July 2020 on the AATF digital platforms.

The AATF virtual event series will feature a succession of webinars, dubbed as Automation and Technology Tuesdays and Thursdays, and will provide a platform for exhibitors on the event to feature product demonstrations, launch new products virtually and showcase client case studies.



Today marks exactly 1 year until the doors open to Africa’s leading Industrial Automation Technology event! Set to take place at the Ticketpro Dome from 18 to 20 May 2021, the event will be attended by South African, African and international visitors and exhibitors.

With the COVID-19 pandemic about to peak in South Africa, we are seeing the devastating effects of the lockdown we are seeing in every sector of the economy. Trade shows like the Africa Automation Technology Fair will be a key driver of reigniting business activity for the future. 

Africa Automation Technology Fair 2021: A New Immersive Experience

Positioned as the heartbeat of the industry in Africa, Africa Automation Fair has evolved and transformed to meet the needs of the industry and is now named the Africa Automation Technology Fair.


The event was recently re-launched at The Venue in Melrose Arch to establish the New Immersive Experience. Supported by the SAIMC and Technews Publishing, the event drew a large crowd of decision makers to celebrate the launch of a host of new features:

New efforts bring hope for Industry 4.0-ready SA workforce

Industry 4.0 – smart new automation tools and technologies – are rapidly changing the face of manufacturing and industry around the world. Without a concerted effort to change industry processes and infrastructure, and upskill the workforce, South Africa risks falling behind the world in its efforts to become a player in the global manufacturing market. However, new industry initiatives are emerging to address the skills shortfall and help propel South Africa into a smarter era of manufacturing.

No time for a ‘wait and see’ approach in SA manufacturing

SA manufacturing investment slows down, but Automation could power progress  

Foreign investors and South African industry players seem to be taking a ‘wait and see’ approach to industrial and manufacturing growth, putting the country at risk of falling behind its neighbours. However, investment in automation now could help boost the manufacturing sector, with benefits for the country’s overall economic growth.